Our offerings of Pirelli Tires: Color Edition and Formula Series Performance Tires.
Function and performance should never neglect design and style. Our artisans carefully craft and reinvent the visuals of the tire to match the ferocity of your car and driving attitude. You now have complete control over every design aspect of your car.
Pirelli was founded in Milan in 1872 and today stands as a global brand known for its cutting edge technology, high-end production excellence and passion for innovation that draws heavily on its Italian roots. With around 30,000 employees and a turnover of more than € 5.3 billion in 2017, Pirelli is a major player in the tyre industry and the only global player focused solely on the Consumer tyre market, which includes tyres for cars, motorcycles and bicycles.
-Excerpt taken from https://corporate.pirelli.com/corporate/en-ww/aboutus/pirelli-in-brief